Jelly Belly

Giant of Jelly Beans with mountains of flavors!

Collection: Jelly Belly

The Legacy of Jelly Belly

It's astonishing to think that Jelly Belly, today renowned for its jelly beans, had its humble beginnings with candy corn and royal buttercreams in the late 1800s. By the 1960s, the company branched out into jelly beans, introducing the Mini Jelly Bean. But what set the Herman Goelitz company apart was their 1965 innovation: Mini Jelly Beans that encapsulated flavor not just on the shell but all the way to their core. A distinctive move that clearly distinguished them from other traditional jelly beans.

The year 1976 was a milestone, marking the debut of the official Jelly Belly jelly bean lineup. Flavors ranged from the tantalizing tangerine to the rich root beer. By 1980, they had an expansive repertoire of 40 diverse flavors. And in a continuous endeavor to evolve, they started stamping each bean with the Jelly Belly logo in 1996. It’s intriguing to juxtapose their journey with other candies, perhaps something as classic as a chocolate bunny.

Embracing Innovation: The Jelly Belly Way

Reinventing oneself is at the heart of success, and Jelly Belly epitomizes this. Their flavor expansion didn’t just rest at sweets. The company took bold strides, introducing savory flavors and various styles, always keeping their audience guessing and delighted. Recognizing the iconic status of their flagship product, the company underwent a rebranding in 2001, aptly renaming itself the Jelly Belly Candy Company. This speaks volumes about their dedication to their craft.

Over the years, Jelly Belly has launched several unique products. One such innovation that stands out is the Bean Boozled jelly beans. Each bean, whether it’s the classic or the Bean Boozled variety, is a testament to Jelly Belly's commitment to quality, flavor, and unparalleled innovation in the world of confections.